Intent doesn't get lost in projects, it gets translated
Each handoff translates intent. The further it travels, the more of it has already been shaped.
Intent doesn't get lost in projects. It gets translated.
The brief gets written. Design interprets it. Production specifies it. Costings come back and the design adapts. The client returns with new context, and the brief reopens.
Each translation is a decision about what survives.
By the time onsite begins, several versions are running in parallel.
Some live in the brief. Some live in the technical drawings. Some live in the heads of people who have been with the project longest.
Everyone is reading correctly through the context they have.
The strain gets diagnosed as execution.
It entered upstream.
The longer the distance between where intent is set and where work is done, the more decisions about what survives have already been made.
The output is the architecture made visible.
Execution is the symptom. Translation shaped it.